By no means am I a social media or networking expert but over the years I’ve come to understand the significance of networking, in person and online.
You know to take your business cards to a meeting or mixer. You wear a nametag so others can easily remember your name now and put a name with a face in a future encounter. When someone compliments you or otherwise has something nice to say, you say thank you.
But when it comes to online there’s a tendency to overlook basic networking protocol.
So here's my three-cents
1. When your company is tagged in a social media post, respond. Your response need not be long or laborious. "Like" the post, type “thank you” in the comments or provide a brief answer to a question. You would do the same when a person addresses you in a room full of people.
2. When you’re talking about a business on social media make an effort to tag it. Call it by name. No sense talking about a business if its people can’t hear you. But be mindful, you may need to take 30 seconds to make sure you invite the correct business into your conversation.
3. When you post or reply on social media be mindful of who you are. Are you speaking as yourself, or your company? Martha will say “I invite you to be my friend and visit my profile.” But Martha’s Catering will say, “Please like us on Facebook and visit our page often.”
Social media is here to stay. It’s time to connect with those who are talking to, and about, you.
Visit the Greater Springfield Chamber of Commerce on social media. Like the Chamber on Facebook. Follow the Chamber on Twitter. If you're a traditionalist, visit the Chamber's online calendar to find a networking breakfast or after-hours networking mixer that fits your schedule.
Nancy-jo Manney is the executive director of the Greater Springfield Chamber of Commerce. She's an introvert preferring a small meeting over a large gathering. But after 18 years in the Chamber business she gets the need to get out there, online and in person.